A Brand Identity for an Online Apparel Company
A complete brand identity for 'For Longer', a new online apparel company based in Poland with ambitions to expand into Western markets. The project began with a detailed client discovery process and culminated in a full set of brand guidelines and applications.
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Sector: Fashion, E-commerce, Apparel
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Discipline: Brand Identity, UI/UX Design, Packaging & Merchandise
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Role: Brand & Visual Designer
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Outcome: A comprehensive brand identity system and a detailed brand guidelines document.
Visual Identity System
The identity is defined by a sophisticated primary colour palette of royal purple and dark green, symbolising luxury, nature, and security. A unique and intricate brand pattern was developed, inspired by the iconic architecture of Wrocław, Poland, which grounds the brand in its local heritage and provides a versatile graphic element for various applications.
Comprehensive Application
The brand system was designed to be highly flexible. As detailed in the comprehensive brand guidelines, the identity was applied across a wide range of touchpoints, including business stationery, packaging, merchandise (T-shirts, bags), and a complete UI/UX design for the e-commerce website and mobile app.
The Brief & The Challenge
Based on the client brief, the goal was to create a modern brand identity for an apparel company targeting conscious female consumers who value high-quality, locally produced materials that will last "for longer". The challenge was to build a brand that felt sophisticated and fashionable, while also communicating its core values of quality, loyalty, and Polish heritage.
The Mascot & Logo
The core of the brand is the dachshund mascot. This choice was strategic; dachshunds are known for being intelligent, brave, and extremely loyal qualities that align perfectly with a brand focused on quality and longevity. The mascot is designed in a clean, minimalist style, giving it a modern and appealing look.